Senior Director at Unilever Group, Head of Data and Digital Marketing
In 2017, Unilever partnered with Tezign to create "UniDAM," an ecosystem-like infrastructure in the e-commerce sector driven by algorithmic personalization. It links media big data and integrates procurement systems, helping us clearly assess whether content is available, accurate, used and effective.
Head of Procurement
Tezign's "platform-level integration" empowers Alibaba's vast and frequent creative needs. By enriching supply, responding rapidly, freeing up human resources, and matching precisely, Tezign helps Alibaba scale creative production from 0-1, 1-100, and 100-10,000 with high quality and concurrency.
Head of Marketing, Friesland Campina China
Looking to the future of marketing, collecting and analyzing external intelligence, supporting brands in user operations and content management in a more intelligent digital way to enhance Friesland Campina's digital marketing efficiency are goals Tezign DAM helps us achieve.
Head of Marketing, Digital Hub
A successful brand is built on the science and art of marketing. We need to first establish the brand's lofty meaning and value, then amplify it through tools, technology, and personalization. Tezign's product helps us construct an intelligent marketing management system.
Vice President
Tezign supports Aptar in creating a Product Intelligence Center by fully integrating online and offline operations, smartly managing the vast product and marketing content across its pharmaceutical, beauty, home, and food and beverage divisions, improving product innovation processes and marketing content effectiveness, preserving Aptar's innovation DNA in the digital era.
Marketing Head
With more than 20 brands, Shiseido faces immense pressure in content production and management, along with constantly evolving content and channel strategies. Tezign has created a branded content creative shelf for Shiseido, making content production and management more efficient.